Privacy Policy – Melbourne Boulevard
1. General Information About Data Processing
1.1 Welcome
Thank you for visiting Melbourne Boulevard. We appreciate your interest in our online store. Protecting your personal information is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you access and use our website.
Personal data refers to any information that can identify you directly or indirectly.
1.2 Data Controller
The organization responsible for processing your personal data in accordance with the General Data Protection Regulation (GDPR) is:
Melbourne Boulevard
Email: info@melbourneboulevard.com
The data controller determines how and why your personal information is processed.
1.3 Website Security
To protect your personal information during transmission, our website uses SSL (Secure Socket Layer) or TLS (Transport Layer Security) encryption. An encrypted connection can be identified by the padlock icon and the "https://" prefix in your browser's address bar.
We also confirm that we do not carry out automated decision-making or profiling that produces legal or similarly significant effects under Article 22 GDPR.
2. Information Collected When You Visit Our Website
When you browse our website without creating an account or submitting information, your browser automatically sends certain technical information to our web server.
This may include:
- Pages you visit
- Date and time of your visit
- Amount of data transferred
- Referring website (if applicable)
- Browser type and version
- Operating system
- IP address (where possible, anonymized)
This information is processed under Article 6(1)(f) GDPR based on our legitimate interest in maintaining the security, performance, and functionality of our website.
These server log files are not combined with other personal information. However, we may review them if there is evidence of unlawful or abusive activity.
3. Cookies
Our website uses cookies to improve your browsing experience and enable essential website functions.
Cookies are small text files stored on your device.
Types of Cookies
Session Cookies
These temporary cookies are deleted automatically once you close your browser.
Persistent Cookies
These remain stored on your device for a defined period, allowing us or trusted third parties to recognize your browser when you return.
Functional Cookies
These cookies remember settings such as products placed in your shopping cart and help improve website usability.
Legal Basis
Where cookies process personal data, processing is based on:
- Article 6(1)(b) GDPR for fulfilling contractual obligations; or
- Article 6(1)(f) GDPR based on our legitimate interest in providing an efficient and user-friendly website.
Managing Cookies
Most browsers allow you to control cookies through their settings. You may choose to:
- receive notifications before cookies are stored,
- accept or reject cookies individually,
- disable cookies completely.
Instructions are available for major browsers including:
- Microsoft Edge / Internet Explorer
- Mozilla Firefox
- Google Chrome
- Apple Safari
- Opera
Please note that disabling cookies may affect certain website features.
4. Contacting Us
If you contact us by email or through our contact form, we will process the information you provide to respond to your inquiry.
The information collected depends on what you submit.
Your data is used solely for handling your request and managing any related communication.
Legal basis:
- Article 6(1)(f) GDPR (our legitimate interest in responding to inquiries), or
- Article 6(1)(b) GDPR if your inquiry relates to a contract or potential purchase.
Your information will be deleted once your request has been fully resolved unless legal retention obligations require us to keep it longer.
5. Customer Accounts and Order Processing
When you create a customer account or place an order, we process the personal information required to fulfill our contractual obligations.
Processing is carried out under Article 6(1)(b) GDPR.
You may request deletion of your customer account at any time by contacting us at:
info@melbourneboulevard.com
Following account deletion or completion of your order, your information will be retained only for the legally required tax and accounting retention periods unless you have expressly agreed to further processing.
6. Marketing Communications
6.1 Newsletter
If you subscribe to our newsletter, we will send you updates about new products, promotions, and special offers.
Only your email address is required.
We use a double opt-in process. After subscribing, you will receive a confirmation email containing a verification link before any newsletters are sent.
Processing is based on your consent under Article 6(1)(a) GDPR.
For security purposes, we store the date, time, and IP address associated with your subscription.
You may unsubscribe at any time using the unsubscribe link included in every newsletter or by emailing us.
6.2 Existing Customer Marketing
If you have previously purchased products from Melbourne Boulevard, we may send you promotional emails regarding similar products.
This processing is based on our legitimate interest in direct marketing under Article 6(1)(f) GDPR.
You may object to receiving these emails at any time free of charge.
7. Sharing Data for Order Fulfillment
To complete your order, we share your information only where necessary.
This may include:
- shipping providers responsible for delivering your order;
- payment providers responsible for processing payments.
Processing is carried out under Article 6(1)(b) GDPR.
PayPal
When you pay using PayPal or related PayPal payment services, your payment information is processed by PayPal (Europe) S.à r.l. et Cie, S.C.A., Luxembourg.
PayPal may perform creditworthiness checks where legally permitted to assess payment risk.
Please consult PayPal's Privacy Policy for additional information.
SOFORT (Klarna)
If you choose SOFORT as your payment method, payment processing is handled by SOFORT GmbH, a Klarna Group company.
Your payment information is securely transmitted solely for processing your transaction.
Additional details are available in Klarna's Privacy Policy.
8. Product Review Invitations
If you have given your consent, we may send you one email inviting you to review your purchase.
This processing is based on Article 6(1)(a) GDPR.
You may withdraw your consent at any time.
9. Social Media Integration
We use privacy-friendly social sharing buttons based on the Shariff solution.
Unlike standard social plugins, no data is transmitted to Facebook, Instagram, or other social networks simply by visiting our website.
Only when you click a social media button will a connection be established with the respective platform.
Provider: Meta Platforms, Inc.
Provider: Instagram LLC (Meta Platforms, Inc.)
Where applicable, data transfers are carried out in accordance with recognized international data transfer mechanisms, including the EU–US Data Privacy Framework.
10. Advertising Services
Google DoubleClick
We use Google DoubleClick to display relevant advertisements and limit repeated advertising.
DoubleClick uses cookies for advertising purposes.
Processing is based on Article 6(1)(f) GDPR.
You can disable personalized advertising through Google's Ad Settings or the Digital Advertising Alliance.
Google Ads Conversion Tracking
We use Google Ads to measure the effectiveness of our advertising campaigns.
When you click a Google advertisement, a conversion cookie is placed on your device for up to 30 days.
These cookies do not personally identify you.
Processing is based on our legitimate interests under Article 6(1)(f) GDPR.
You may disable conversion tracking through your browser settings.
11. Website Analytics
We use Google Analytics to understand how visitors use our website and to improve user experience.
IP anonymization is enabled using Google's anonymizeIp feature, meaning your IP address is shortened before being transferred outside the European Economic Area whenever possible.
Google Analytics may also use a pseudonymous User ID to recognize users across multiple devices.
You may prevent Google Analytics from collecting your information by installing Google's official browser opt-out extension.
12. Remarketing
Facebook Pixel
With your consent, we use Facebook Pixel to measure advertising performance and display relevant advertisements.
Processing is based on Article 6(1)(a) GDPR.
Consent is obtained before activation.
You may withdraw your consent at any time.
Google Ads Remarketing
We also use Google Ads Remarketing to display personalized advertisements across Google's advertising network.
Processing is based on our legitimate interest under Article 6(1)(f) GDPR.
You can disable personalized advertising through your Google Ads settings.
13. Your Rights Under the GDPR
Under the General Data Protection Regulation, you have the following rights:
- Right of access (Article 15 GDPR) — request information about the personal data we process.
- Right to rectification (Article 16 GDPR) — request correction of inaccurate or incomplete information.
- Right to erasure (Article 17 GDPR) — request deletion of your personal data where legally permitted.
- Right to restriction of processing (Article 18 GDPR) — request limited processing in certain situations.
- Right to data portability (Article 20 GDPR) — receive your data in a commonly used, machine-readable format.
- Right to withdraw consent (Article 7(3) GDPR) — withdraw previously given consent at any time.
- Right to lodge a complaint (Article 77 GDPR) — file a complaint with your competent data protection authority.
Right to Object
Where we process your personal information based on our legitimate interests under Article 6(1)(f) GDPR, you have the right to object at any time for reasons relating to your particular circumstances.
If we process your information for direct marketing purposes, you may object at any time without providing a reason. Once you object, we will immediately stop using your personal data for marketing communications.
To exercise any of your rights, please contact us at:
info@melbourneboulevard.com